I’m a LinkedIn ads expert. I turned $11,357 in ad spend into $212,000 in sales for my client—so why were they angry?
At first, they looked at the ads I created and thought I was promoting random content instead of their high-ticket conference.
But when I showed them the ad account metrics, their frustration turned to excitement.
Why?
Most advertisers think an ad has to be pushy. Flashy. Salesy. But the best-performing ads? They don’t scream, “Buy now.” Instead, they offer value first. They build trust. They create desire before asking for the sale.
How effective is my approach?
The company that saw $212,000 in sales from an $11,357 ad spend was Strategyzer.
Before working with me, they hired an agency that focused on beautiful graphics and told the audience to hurry up and book a ticket.
However, this approach wasn't enough for a conference priced at over $2,000 per ticket—attended by senior executives from companies like BMW, Air France, and Nestlé. So, I took a different approach:
I read their case studies.
Watched their webinars.
Studied their blog posts.
Why? Because the better I understood their audience, the more persuasive my ads became.
The outcome?
Before my involvement: $0.40 in revenue for every $1 spent on ads.
After five months of working with me, $212,000 in sales from just $11,357 in ad spend.
And with both LinkedIn and Facebook ads, I eventually helped them generate over $700,000 in sales.
LinkedIn ads Case Study: $3.14 Webinar Leads with 3.37x ROAS
LinkedIn ads are often seen as expensive.
Yet, I helped a client acquire webinar leads for just $3.14—with a 3.37x return on ad spend for her technical SEO course.
The secret?
People are shocked when they hear I might spend three hours listening to podcast interviews—or interviewing four to five of a client’s customers—before writing a single line of ad copy.
Because when I know what the audience wants—and how they think—I get to create ads that achieve high click-through rates and engagement—leading to lower costs.
Skip the research? Your ads get ignored. And your costs skyrocket.
The Hidden Reason You’re Overpaying for LinkedIn Ads (And How to Fix It)
One of my clients is Hootsuite. Over the last eight years, I’ve audited over 912 LinkedIn and Facebook ad accounts for their clients, as detailed in this blog post.
Again and again, during those audits, I’ve seen companies overpaying for ads—because their copy didn’t connect with their audience.
Take one pharmaceutical company, for example.
They were paying nearly $50 per click. Their LinkedIn ad rep’s advice? “Try video ads. No luck? Try document ads. Still no luck? Switch to another format.”
But the problem wasn’t the format—it was the message.
Once I helped them craft more persuasive, storytelling-driven ads, their costs dropped, and their ROI improved.
Ready to take your LinkedIn ads to the next level?
If you've read this far down the page, you're probably interested in what I offer. Below are a few ways I can help:
1-1 Consulting , which you can directly book here
I don't just run LinkedIn ads; I focus on creating revenue-generating campaigns.
I write ads that are credible and trustworthy.
You don’t know what you want, but you know you want to work with me
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